Blog
Regardless of your lifestyle or decor theme, your home is an oasis that holds the key to much of your joy, rest, and comfort. Our stylish yet unobtrusive designs not only bring quality and functionality, but also harmonize with the aspects that make your home uniquely yours. Here are 5 ways we make that happen with the products we offer.

1.

Creative Solutions Inspired By Small-Space Living

One of the most unique aspects of our brand is how our solutions are inspired by small-space living in Japan. The challenge of creating functional storage within a limited space has pushed us to pack each product with function and innovative ideas that work especially well for small and urban homes.

Our products are often multifunctional, boast a small footprint, and allow you to contain your belongings in smart and beautiful ways while also simultaneously creating a sense of spaciousness and ease.

2.

Bringing Beauty to the Mundane

Daily tasks around the house like cooking, cleaning, and tidying can at times feel like a drag, especially in this busy day and age. Yet such daily routines are part of everyday life, and are thus, important—so why not make them enjoyable and beautiful? Why not put the same attention to the seemingly mundane moments of our lives as we do to other areas of our lives?

This philosophy is central to who we are, and why we prioritize quality and beauty.

3.

Classic Designs For Long-Term Use

Our powder-coated white steel and occasional warm wooden accents, along with the clean, simple profiles of our designs make for a classic and timeless appearance. This not only makes our solutions a versatile choice across a wide range of decor styles, but also means that our designs won't go out of style and are suited for long-term use.

4.

Quick Problem-Solving

We want your home improvement journey to be as seamless as possible—and one thing we pride ourselves in is ease. Our products are not only easy on the eyes, but also easy to use, and of course, easy to assemble and install. Each item requires either no assembly or minimal assembly; attach a few screws or wheels—and there you have it!

5.

Get the Essentials or Get Granular

We carry around 600 products at any given time. Most of our iconic, best-selling products address essential organizational needs, but a big part of what sets us apart is our equal dedication to the small moments of daily life.

Details matter, and getting granular is our specialty! If you’re struggling with one too many spice jars, or the stack of food wrapper boxes that topple every time you reach for the one you need, or feel like your accessories are pulling a disappearing act on you—you can always count on us to have just the fix.